Better than expected
The embroidery is thick and clean, and the red is exactly the Swiss red. I wear it every day in the car and it keeps its shape perfectly.
Julien M. · Lausanne, VD · July 2026
Helvetia Edition · Since 1291
Make Switzerland
Great Again.
The cap that celebrates Swiss excellence. Premium cotton. 3D embroidery. Built to last, worn with pride.
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From CHF 30.00
Premium quality·Ships in 24h·🇨🇭 Made for Switzerland
Premium quality
Brushed cotton, high-density 3D embroidery.
Fast shipping
Ships within 24h from Switzerland.
Secure payment
Visa, Mastercard, Apple Pay, Twint.
Customer care
Responsive support, based in Switzerland.
The collection
Our caps
Worn in Switzerland
On the streets
Customer reviews
What Switzerland says
4.8 / 5 · 6 verified reviews
Bought three, kept one, gifted two
The 3 for 60 CHF deal was too good to pass up. My brothers loved theirs. Delivery took two days across the country.
Sandra K. · Zürich, ZH · July 2026
Real quality cotton
I own a lot of caps and this one feels premium. The 1291 on the side is a nice touch that people always ask about.
Marco B. · Lugano, TI · June 2026
Great cap, runs slightly large
Love the look and the finish. The strap adjusts fine but it sits a bit large on a smaller head. Still a five-star design.
Nina R. · Bern, BE · June 2026
Fast shipping, proper packaging
Ordered on a Monday, had it Wednesday. Arrived in a box, not crushed in an envelope like other shops do.
Thomas W. · St. Gallen, SG · May 2026
My go-to cap for the lake
The color pops in photos and the fit is comfortable all day. Already got stopped twice to ask where I bought it.
Elodie F. · Geneva, GE · August 2026
Our story
1291. The year that changed everything.
On August 1st, 1291, three cantons joined together to found the Swiss Confederation. More than seven centuries later, that same pride inspires every detail of our caps: the precision of the embroidery, the quality of the cotton, the care given to every finish.
HELVETIA 1291 is more than a brand — it's a tribute to a heritage, worn with elegance.
Discover the brandWear Swiss pride.
Join thousands of Swiss who show their values with style.
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